The Day I Got Glasses (A Profit First Story)

I didn’t know I needed glasses until I was ten.

Up until then, I thought everyone saw the world as a blurry mess. I couldn’t read the chalkboard. I couldn’t see the leaves on the trees. I was called “slow” in school, not because I was, but because I literally couldn’t see what was in front of me.

Then came the glasses. And suddenly—leaves. Individual ones, not just a green blur. Clouds with texture. Letters on a page, clear as day. A whole world opened up, and I realized how blind I’d been.

That’s exactly what Profit First felt like for me.

I really thought I had my practice finances under control. I worked with a bookkeeper and an accountant. We went over reports, I understood the tax implications of my decisions, and I even tried “bucketing” money—kind of. But the truth? The practice was leaking money, and I couldn't even see it. Worst of all, none of it was for me. The practice got paid. The bills got paid. The team got paid. And if there happened to be anything left, maybe—maybe—I’d allow myself a haircut or a massage.

Sound familiar?

What Profit First gave me—what coaching gave me—was the equivalent of those glasses at ten years old.

It was my Profit First Coach saying, “No, Dianne. Profit isn’t something you put back into the business. You take 50%, and you spend it on YOU.”

I resisted. Oh, I resisted. That felt selfish. That felt indulgent. That felt wrong.

But I took the coaching.

And when I finally did it—when I actually paid myself something meaningful—it changed everything. I had money put aside. I had breathing room. I had a sense of control.

Even now, starting something new with almost no money coming in, I’m not spiraling. I’ve got clarity. I know where every dollar is parked, what its job is, and how it’s supporting this next chapter. That’s the kind of peace Profit First made possible. And here’s the wildest part: I’m not living in fear anymore. Not in scarcity. Not in sacrifice. I’m living in vision. I’m living, fully and freely.

Profit First didn’t just give me a new system. It gave me a new lifestyle. It gave me a new way of seeing myself. It taught me to believe that I deserve to be taken care of. That I get to come first. That this business gets to support me, not the other way around.

And I want that for every chiropractor who’s still squinting her way through the chaos, trying to make sense of numbers that don’t add up and a body that’s running on fumes.

If you’ve ever wondered what it would feel like to finally put on the glasses—to see your money, your practice, and your worth clearly—this is your sign.

You don’t have to keep living in the blur.

Ready to see clearly?

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— Inspired by Chris Laping