Simple. Not Easy. Still Worth It.

You’ve probably heard it before — maybe even said it:

“This feels so simple… can it really work?”

The answer? Yes. It works — because it’s simple.

But don’t confuse simple with easy.

Profit First isn’t magic. It’s not complicated. And it’s not a gimmick.

It works because it interrupts the systemic and behavioral traps that have kept small business owners — especially women — stressed, underpaid, and in survival mode for way too long.

Let’s talk about what you’re really up against when it comes to money — and how Profit First helps you fight back.

First, Let’s Be Honest: This System Wasn’t Built for You

We live in an economy that makes it way too easy to spend money — and way too hard to feel like any of it is real.

Swipe the card. Click the button. Forget to log into your bank account.

This isn’t a personal failure. It’s a feature, not a bug.

And if you’re in business? Multiply that disconnection by 10:

• Business credit cards with tempting limits

• Software subscriptions that auto-renew (and you forget about)

• Online courses that promise to 10x your revenue but just collect dust

• Payment processors and platforms that delay deposits or take cuts without clear visibility

This isn’t just you being disorganized.

This is a system designed to keep you hustling — and spending — without ever really seeing your money.

Add to That: Your Own Financial Conditioning

If you were taught that…

• Talking about money is rude

• Wanting more is selfish

• Profit = greed

• Debt is normal

• Success means “reinvesting everything back into the business”

...then you’ve likely been operating with an unconscious script that doesn’t serve you or your family.

It’s not your fault. But it is your responsibility to shift it.

Enter: Profit First

Profit First doesn’t fix the system, but it does help you opt out.

It works by:

✅ Separating your money into clear, visual categories

✅ Creating intentional constraints that help you see what's actually available

✅ Building in behavior-based guardrails that make overspending harder (and saving automatic)

✅ Giving you an actual, tangible profit — not just an accountant’s version of one

And yes — it’s built around opening multiple bank accounts.

Not to annoy you. But to protect you from all the tricks the financial system uses to blur the lines.

It’s Simple. That’s Why It Works.

When people say, “This feels too simple,” what they often mean is:

“This doesn’t feel like the complicated mess I’m used to.”

We’ve been conditioned to believe that business finances must be overwhelming — that if it’s not stressful or spreadsheet-heavy, it must be amateur.

That’s nonsense.

Profit First isn’t simple because it’s naïve — it’s simple because it’s brilliantly aligned with human behavior.

It works with your psychology, not against it.

• You’re more likely to make good choices when your options are visible.

• You’re less likely to overspend when you see your actual OpEx balance.

• You’re more likely to save when the system makes it automatic.

None of this is new science, it’s just rarely applied to small business money.

One Conscious Choice at a Time

Installing Profit First does require a shift.

At first, it takes more energy. More attention. More intention.

It can feel awkward, even clunky — like writing with your non-dominant hand.

But over time? It becomes second nature.

You go from feeling reactive and confused…

To feeling calm, clear, and confident.

You start to trust yourself.

You start to build reserves.

You start to pay yourself first — not last.

You Deserve to Feel Safe With Money

Profit First isn’t about being frugal, or boring, or stuffing cash under a mattress.

It’s about financial safety, on your terms.

And when you feel safe with money, you make braver, better decisions — for your business, your family, and your future.

If you want to start making those decisions — without shame or overwhelm — we’ve got you.

P.S. Join the Profit First Book Club (It’s Free)

Inside our Free Community + Book Club, you’ll find:

• A step-by-step guide to getting started

• Chiropractors just like you walking the path

• Encouragement (not perfectionism)

• Clarity, calm, and maybe even a little fun

👉 Join the Free Community + Book Club »

🚫 My Never Spam Promise

We’ll never waste your time with unsolicited sales messages. The P.S. line will always offer one way we can help, should you ever need it.

— Inspired by Chris Laping