- Sep 4
You're Not Stuck. You're Standing in a Hole.
I’m ready for Less AND Better™
Let’s make profit a habit.
Picture a hole in the ground. You've been standing in it for years.
Every extra patient hour, every Saturday clinic, every time you told yourself "just get through this month," you thought you were climbing. You weren't. You were digging. Deeper hours. Deeper debt to your own energy. Deeper distance between the life you wanted and the one you're actually living.
You already know this feeling. It's not a bad day. It's the sense that everything is uphill, in every direction, all the time. You thought working harder should be getting you somewhere, and it isn't.
The Lie: Legacy Requires More
Here's what you've probably been told, directly or by implication: if you want to work less, keep more, and build something that outlasts you, you need more energy than you have right now. More hustle. More hours. More proof that you've earned it.
That's backward thinking.
You cannot dig your way out of a hole. You can only stop digging.
Stop Digging Before You Do Anything Else
This is the part nobody wants to hear, because it feels like doing less when everything in you wants to do more.
Stop digging looks like this in a practice:
You stop adding patient hours to a schedule that's already overwhelmed, hoping volume fixes a structure problem.
You stop saying yes to insurance contracts you've never actually run the math on.
You stop paying yourself last, or worse, not at all, and calling it "reinvesting in the business."
None of these are new expenses. None of these are new systems. They're just the digging, stopped.
Not more effort. Not more hours. It’s less movement in the wrong direction.
Then You Fill It In
Once the digging stops, the hole doesn't fill itself. This is the part that takes patience, and it's the part most business coaching skips because it isn't exciting.
Filling in the hole looks like:
Reviewing your fee schedule so it reflects today's overhead, not the year you opened.
Knowing your actual cost to deliver a visit, so you're not subsidizing patient care out of your own pocket.
Paying yourself first, in a real account, before the bills get their turn.
This is quiet work. It won't feel like progress at first, and it may feel like you're not building anything yet. You are. The part that gets you back to level ground is the foundation.
That's the part that takes time, and it's the part you can't skip on your way to something bigger, or the whole house crumbles.
You Don't Get to Neutral by Accident
Neutral, the point where the hole is filled and you're standing on solid ground, is not the finish line. It's the starting line.
You can't build a legacy standing in a hole. You can't even rest there, since all your energy goes to just staying upright.
But once you're standing on level ground, with your fees current, your cost to deliver a visit known, and your own paycheck no longer last in line, something shifts. Now the work you do goes somewhere. Now the hours you keep are the hours you chose. Now the money you keep is money that compounds instead of leaking out through cracks you never had time to find.
That's the order: Stop digging. Fill it in. Then build.
You simply cannot do it the other way around.
What This Actually Feels Like
Building this may not feel dramatic. It’ll feel like your Sunday nights getting quieter, one at a time. It’ll feel like looking at your schedule and not immediately calculating what you'll lose from it. It’ll feel like the space to actually enjoy the work you got into this profession to do.
And enjoy working less, keeping more, while building a legacy isn’t a slogan. It’s what's on the other side of the hole, once you stop digging.
Want to find out if your practice could be paying you more?
Do you know what your practice actually pays you? Or if it could pay you more? You might be underpaid, and not even know it. The Practice Leak Audit shows you exactly where the profit is leaking. No cost, no risk, just answers.
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Inspired by Chris Laping